CINCINNATI – A former Sealy executive has launched Spoon Sleep, the newest online mattress retailer, which boasts of offering “industrial-strength foam pillars, never before used in a mattress.”

Those pillars support all of the body’s pressure points, and the patent-pending technology withstands hundreds of thousands of compressions in testing, officials said.

Spoon Sleep is available for purchase exclusively online. Prices start at $700, with free shipping and returns and a 100-night trial period. Spoon Sleep is delivered straight to the door in an easy-to-open box made of 100% recycled materials, the company said.

Co-founder and inventor Herman Fisher, an engineer and former executive at Sealy, initially developed the idea for Spoon Sleep as a way to address what he saw as the shortcomings of modern foam mattresses.

“The mattress industry makes products primarily for sleeping, and that’s the old way of thinking,” Fisher said. “Today’s run-of-the-mill foam bed is barely made well for rest, much less daily living, so we wanted to create a product that delivers above and beyond on both. Whether you’re sipping a skinny mocha frappuccino while reading, streaming Netflix or picking out tomorrow’s fashion statement, your bed needs to provide support 24/7 and be durable enough for all of life’s activities. People aren’t linear and uniform, so a sleep system shouldn’t be either.”

Most recently serving as vice president of new technology at Rubberlite, a leader in rubber and plastic custom-engineered foams and composites, Fisher was involved in pioneering durable foam used in the rail beds for trains to help absorb vibrations. After figuring out how to adapt this foam for use in a mattress, Spoon Sleep was born, the company said.

The Spoon Sleep System’s key features are foam pillars tucked inside the mattress to provide support for shoulders, back and hips. These proprietary pillars are so durable that 100,000 compressions result in only a 1% loss in durability, officials said.

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